Nüd contacted Mutual Friends to establish a brand identity that encompassed the holistic approach to wellness that they sought to guide the launch of their first brick and mortar location in Toronto.

Our team developed a brand strategy to inform the development of logo assets and complementary illustrations to round out their memorable-yet-organic look, later taking the feel to web.

MF supported Nüd’s launch into the neighbourhood with a grand opening event for both media and community, followed with ongoing support with social media, ads, and PR.