CorePlus

CorePlus Studios initially contacted Mutual Friends to launch its Canadian master franchise, our scope quickly grew to encompass its franchise pipeline in Australia, supporting their studio launches and video-on-demand virtual platform.MF took aim to leverage a preexisting audience via social advertising in order to expand the CorePlus studios into new territories.Immense growth was achieved during the first 6 months of the campaign, which saw the secure of 6 new franchise openings within the first half of 2020, and record-breaking studio launches at their Ascot Vale, Brighton, Malvern East and Balwyn locations.Once lockdowns hit, MF quickly pivoted to target a new brand audience of nearly 20,000 pilates and yoga followers across the world establishing what is now the CorePlus online community. Riding on this success, we were able to support the launch of CorePlus Connected, an OTT On-Demand video streaming platform and hit their three month sign-up goal in just 4 weeks.