Eggslut opened its first Canadian location on King Street West in April 2026. Working with Westrich Pacific, we were brought in to launch it: introduce a cult LA brand to Toronto, build anticipation before the doors opened, and turn opening day into a city-wide moment.
We ran the launch end to end: pre-launch teasers, wheatpasting and street-level OOH ("There's a New Eggslut in Town", "King St West, Hatching April 30"), influencer and creator programming, PR alongside Kate Makinson PR, the website, digital marketing and content, plus a week of previews for friends and family, media and influencers leading into the grand opening.
On site, every touchpoint was built to be shared: Golden Egg Tickets for the first 100 guests, First Bite cards, sticker packs, receipt-style collateral, a yellow carpet and branded line markers.
The launch earned 43.5M+ press impressions, including a National Post feature syndicated across 80+ Postmedia publications, an 8x lift in branded social conversation and a 6:1 positive-to-negative sentiment ratio. The April 29 influencer preview alone drove 45% of the week's reach.
