Rosa Rims brought Mutual Friends in after launch to turn a great product and aesthetic into a structured e-commerce business. The priorities were a better digital experience, higher conversion, and one consistent creative system across web, social and campaigns.
Rosa needed to look like it already belonged in the fashion conversation, not like a brand working its way there. Our creative and art direction built a visual language that holds up next to the labels and publications its audience actually follows.
On the digital side, we redesigned key parts of rosarims.com to reduce friction and sharpen product clarity, and built a content and social rhythm that stays product-forward without losing the story. Alongside day-to-day execution, we supported PR, gifting and partnerships, plus ongoing consultancy on positioning and presentation.
The result is a brand that shows up consistently, builds demand around key launches and runs on a repeatable content and performance model, with a clearer path to purchase and a creative foundation it can keep building on.
