Sukin is an Australian natural skincare brand with a loyal following at home. In the US it needed reintroducing: new packaging, a new retail home at Sprouts Farmers Market, and no way to see a sale once a shopper clicked through. Mutual Friends runs its North American paid media and social, and in 2026 we produced the brand's first campaign for the market.
Every ad points to one place: Sukin at Sprouts. Campaigns run around Sprouts stores in Florida, Georgia and Arizona, and with no checkout to measure, we built the account around the signals that show retail intent: clicks to Sprouts, visits to Sukin's Sprouts page, click-through rate and cost per visit. Since launching in January 2026 the ads have been seen 2.86 million times and sent more than 150,000 clicks to Sprouts.
Made for Movement gave the brand a library to work from. We cast, styled and produced two days of photo and film, at a cottage up north and in the city, across three looks: activewear, swim and everyday. It was cut into a hero film, vertical edits for paid and social, and a run of social graphics for Signature skincare, haircare and the Super Greens launch.
The shoot changed the numbers. When the summer campaign imagery went live in late July, click-through more than doubled, and its lead carousel became the top ad in the account at a 10.6% click-through rate. Q3 delivered 48,313 visits to Sukin's Sprouts page, up 321% on Q2, at 77% less per visit, on the same monthly budget. Creator content from our paid UGC program and gifting pipeline runs alongside it, so the account always has fresh work in rotation.
