Paige, and the team over at Dairy Boy tasked us with the honour of refreshing their brand’s assets ahead of their much-anticipated launch of light wash denim— a re-positioning that would later characertize the brand’s craftsmanship for all releases to follow.

This refresh came as tidying up a few pre-existing primary logos, while adding illustrative additions and logo alternates for both digital and physical use— alongside designing and positioning a new web design in preparation for launch.

Web launched with the new denim collection and our corresponding campaign creative to support. Post-launch, our team supported longer-term with socials and yet another launch with campaign photography for dark wash denim shot on location in Connecticut.