Henry Elmhirst had recently moved back home to his family’s 240 acre property off of Rice Lake with his fiancee Maggie ahead of the birth of their first child— Heath.In Henry assuming his role within his family’s generational business, he reached out in hopes to obtain support in giving Elmhirst’s assets and digital presence a refresh that sought to better reflect the on-site experience, driving the opportunity for guests new and old to relish in lifelong memories at the resort. Through archival pushes to bring their look back to its roots - alongside massive web audits to prioritize a seamless user experience - this effort began to take shape. Pushing the web presence further, we used components to develop out on-site experience guides, signage, and other assets (both digital and physical) to carry guests through their time at Elmhirst’s.