Experiencing immediate momentum and brand alignment from the community, Phoebe Janovic of PJ’s sought to connect with our team initially on content production to refresh the look and feel of their creative with the launch of each new city set. After getting a handle on content production, Phoebe saw value in separating the design assets of each set, from the design of the overall brand. In our brand refresh we established who is PJ, and what look and feel does she want to create to carry her range of ever-changing sets. A new brand identity was refined and born of the goal to create an effortless and nostalgic backdrop to host her product lines that encourage the community to wear your home. We continue to collaborate with Phoebe on actualizing brand across digital and physical platforms through asset creation and consulting, and further campaign and E-Commerce with each new launch.