NESO Wellness
Elevate your self-care moments.
NESO Wellness encourages the practice of positive affirmation and write and release, with each incense paper containing a space for both positive messaging, and write and release.
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WOC-owned, NESO’s sustainably sourced and locally made incense papers and accessories melt seamlessly into their environment as an action-item toward finding moments of reprieve.
NESO Wellness had a pre-existing success in it’s space through likeminded collaborations with brands such as Jaybird and Sweat & Tonic, who saw value in moments of calm and ritual that NESO provided.
After experiencing large conversions through their TikTok and social presence, NESO was stocked at Urban Outfitters and regularly selling through online skews. Owner Simran Hayer took this growth as a realization that she wanted to bring the brand’s visuals up to speed with the pace of the brand itself.
The MF team worked through re-establishing NESO’s messaging and visuals to be more reflective of Simran’s direction, while exploring how we could push it even further. Through strategy efforts leading into brand identity, we were able to explore the new assets created, and extrapolate them into both packaging and web design.
A compilation of re-positioning, a refresh in visuals, and trust in the process led to some of our favourite CPG work to date.
& digital design
Latest work
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