RUMORED
Pieces designed to be worn, re-worn, and remembered.
Rumored is a New York-based brand with an East Coast soul, and global spirit— female-founded and run by an all-woman team.
Rumored creates pieces which seamlessly blend on-the-pulse style with longevity, looking to the past to design for your future. Their collections are the building blocks of a closet – pieces you’ll wear on repeat.
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Dacey, Kelly, and Brielle reached out with a unique opportunity for collaboration in a pivotal point of the brand’s life.Rumored was looking for aid with naming, brand refresh, and later a web re-design to position these new additions with minimal disruption to their customer experience (re-naming can be disruptive— presumably so). With quick tweaks to name, MF went in to refine and re-design the logo suite for something timeless, strong, and effortless— removing the need for an annual adjustment to visuals. Moving into web, the push was to, again, refine and re-design the digital shopping experience to optimize for brand awareness (Rumored works intimately with their community, generating reviews and feedback into actionables and new releases). The partnership resulted in peak refinement, with a timeless look and an elevated digital experience.
& digital design
Latest work
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